The Demi Color Gloss

Paul Mitchell. Product Photography: Christian Veillet. Model Photography: Daeja Fallas
Branding, Packaging, Print, Artistic Product Photography Styling, Campaign Model Photography Concept, Retail, PR Mailer, Video Production.

Creative Director: Cynthia Knox | Senior Art Director: Russell Koza

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NEXT PROJECT

2021

Demeter

Packaging, Branding, Merchandising
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Fragrance is one of the most personal things people put on, it is sprayed directly onto skin. But why should people have to commit to wearing just one fragrance throughout the day? Our fragrance, like our mood, should be able to change depending on the occasion. Demeter Fragrance already caters to creating personal and unique fragrances. Going forward, emphasizing on fragrance education and incorporating wearable technology that allows the wearer to control the amount and type of scent they’re wearing. This will elevate the brand, carry Demeter into the future, pioneer in scent technology and personalization.