The Demi Drop
Art Direction, Product Styling, Print Design, Campaign Model Direction
For this launch my role included creating and executing video direction and production, create an artistic product photography concept as well as styling and creating educational and sales materials. Working with a celebrity photographer and our in-house media team to create all assets.
The Demi Color Gloss
Branding, Packaging, Print, Artistic Product Photography Styling, Campaign Model Photography Concept, Retail, PR Mailer, Video Production.
The Demi Color Gloss is consumer brand stemming from a professional brand, The Demi. This at-home treatment allows people to extend their hair color without a trip to the salon. As the creative lead on this project, I was responsible for generating concepts for packaging, artistic product photography, model photography, video production, generating brand aligned assets ranging from merchandising to educational pieces, and establishing brand guidelines.
Colorways Bold Shades
Package design & product styling
An extension of Paul Mitchell's vibrant semi-permanent hair color line, these new shades bring deeper and richer colors in their shade offering. Considering these two shades differ in formula from the rest, the packaging needed to be distinct from the other shades to prevent any confusion.
Paul Mitchell Professional WRAPPED
Packaging
Multi-brand Kit Design to support a marketing campaign highlighting the top hits of hair color
Colorways Dreamland Collection
Artistic Product Photography Concept and Styling.
Campaign concept, Art Direction, and Product Styling
Professional Hair Color Support Pieces
Print
I was responsible for creating for three of Paul Mitchell's Professional Hair Color brands, Color XG, Paul Mitchell The Color, and The Demi. These swatch rings and books are valuable tools for stylists in the salon.
Paul Mitchell Professional Pre and Post-Color Treatments
Packaging Design and Art Direction
Colorways
Artistic Product Imagery, Art Direction, Styling.
Concept to Execution.
Paul Mitchell Professional Holiday
Art Direction and Styling.
Art Direction, Styling. As creative lead on this photoshoot, I was responsible for creating concepts and moodboards to drive the shoot as well as managing video editing and retouching. Working with an in-house team of videographers and photographers, we created visuals to support the larger JPMS holiday campaign as well as create educational content for professionals.
Mother of Pearl
Packaging, Branding, Installation
Earth’s Best has been a trusted source for Organic Baby Care for decades. Introducing Earth’s Best to expecting mothers before their baby’s arrival allows us to gain their attention and then their trust. Earth’s Best is pioneering holistic prenatal care by introducing the Mother of Pearl prenatal health pack. The kit allows for convenience and is a complete solution to their nutritional needs and comfort, so they can feel their best.
Eethr
Packaging, Branding, Hospitality, Print, 3D Design, Product Design, Motion
A rebrand of the Antarctic adventure experience, White Desert.
Graphis New Talent Award Winner 2023, Silver. Eethr sets the bar for revolutionary and eco-friendly travel. Eethr wants to reset the hospitality industry by focusing on sustainability and self awareness. Located at the end of the world, Eethr actively seeks to prevent the end of the world as we know it by utilizing education and leading by example. Named after the highest, clearest air, Eethr is the personification of clarity, levity, and forward thinking.The allure of Antarctica is defined by the mysterious lore and inhospitable weather. Eethr reveals the thrill seeker, adventurer, and humanitarian.
PETE
Branding, Exhibition Design
A rebrand of the Petersen Automotive Museum. “Humanity, like the universe, is a machine.”-Nikolai Tesla
Demeter
Packaging, Branding, Merchandising
Fragrance is one of the most personal things people put on, it is sprayed directly onto skin. But why should people have to commit to wearing just one fragrance throughout the day? Our fragrance, like our mood, should be able to change depending on the occasion. Demeter Fragrance already caters to creating personal and unique fragrances. Going forward, emphasizing on fragrance education and incorporating wearable technology that allows the wearer to control the amount and type of scent they’re wearing. This will elevate the brand, carry Demeter into the future, pioneer in scent technology and personalization.
