The Demi Drop

Paul Mitchell Professional. Artistic Product Photography: Christian Veillet. Campaign Model Photography: Shayan Asgharnia.
Art Direction, Product Styling, Print Design, Campaign Model Direction

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Creative Director: Cynthia Knox | Senior Art Director: Russell Koza

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2025

Colorways Bold Shades

Package design & product styling
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An extension of Paul Mitchell's vibrant semi-permanent hair color line, these new shades bring deeper and richer colors in their shade offering. Considering these two shades differ in formula from the rest, the packaging needed to be distinct from the other shades to prevent any confusion.